"S" laid on its side alludes to infinity, symbolizing the vast potential of sustainable green coffee sourcing, firmly rooted in fairness and ethics.

The "O" stands for origin, a reminder that each coffee bean has a unique story to tell, and pays tribute to the dedication of the nurturing hands that produce exceptional coffee.

The Spot On logo is an abstract element that symbolizes a shielded coffee bean, reflecting our care and commitment to quality, people, and the environment.